Display carton



June 22 1926. 1,590,044

F. x. LIST June 22 1926.

F. X. HST

DISPLAY CARTON Filed Sept. 27, 1923 2 Sheets-Sheet 2 TTITHTI i 7 Lur.. l N

Patented June 22, 1926.

UNITED STATES 1,50,044' PATENT OFFICE.

FRANK X. LIST, OF NEW YORK, N. Y., ASSIGNOR TO NATIONAL CARD MOUNTING GOM- PANY, OF NEW YORK, N. Y., A CORPORATION OF NEW YORK.

DISPLAY CARTON.

' Application filed September 27, 1923. Serial No. 665,085.

The present invention relates to improvements in display cartons in which adequate provision is made for transporting articles of merchandise and to conveniently and attractively display the merchandise in connection with a storage receptacle wherein reserve articles are kept, resort to which may be had from time to time in order to replenish vacated spaces in the display made by purchaser.

It is an object of the present invention to provide a carton of this character in which the general outline and-assembly of the blank is simple and requires a minimum of material, is set up conveniently and quickly at 7 small manufacturing costs and when completed forms a rigid and strong receptacle for safely conveyin the goods.

It is another object of the invention to provide in conjunction with the box blank, certain cut out portions thereof which must be dispensed with in order to reveal the display and it is with a view to utilizing such ordinarily discarded material for ornamental and advertising purposes that the invention has .also to do.

A further object of the invention resides in constructing the box body in foldable sections in which the bottom wall forms the hinge about which the sections are swung and the top wall is appropriated from to provide an advertising panel on which the merchants' message is produced.

With the foregoing and other objects in view, the invention will be more fully described hereinafter, and will be more particularly pointed out in the claims appended a hereto.

In the drawings, wherein like symbols refer to like or corresponding parts. throughout the several views, v M

Figure 1 is a perspective view of an improved display carton constructed according to the present invention.

Figure 2 is a transverse section taken through the display portion of the receptacle body.

Figure 3 is a perspective view of the carton in collapsed position ready for transportation exce t that one end is shown open.

Figure 4 1s a fragmentary side view of the device set up in display position.

Figure 5 is a longitudinal section through the receptacle in its collapsed condition, and 1 fied arrangement migh be Figure 6 is a plan view of the blank employed.

Referring more particularly to the drawings, the carton is composed of a receptacle body of tubular form composed generally of the top wall 1, bottom wall 2, the side walls 3 and 4 and the ends which are 0 enable to receive the articles of merchan ise. The bottom wall 2 is provided with the extension tongue 5 foldable at substantially right angles upon the dotted line 6 to lie within the side wall 3 and to be secured thereto as by an adhesive. One end of the box is provided with the folding flaps 7 and 8 forming continuations respectively of the side walls 3 and 4, and being bent on the lines of flexure indicated at 9 and 10 in Figure 6. The end cover 11 fits over the flaps 7 and 8 and the tongue 12 carried at the free end of the cover 11 is inserted in the usual manner inside the bottom wall 2. This end is open as shown in Figure 3 to receive the articles of merchandise represented at 13 which for instance may be paper boxes containing shaving brushes although of course any merchandise for which the carton is adapted may be placed therein. In like manner the opposite end of the carton is provided with a cover 14 having a flap 15 foldable upon the dotted line 16, said cover being closable upon the flaps 17 and 18 -which also form extensions of the side walls 3 and 4.

Now the bottom wall 2 of the box is bent along the transverse line 19 on which it is initially creased to enable the receptacle body to break intermediately and this line is preferably selected toward one end in order to divide the box or carton into two sections one of which, the display section is longer than the other section which acts as 95 a support and a storage chamber. The dis play receptacle is accessible from one end while the storage chamber may be replenished with goods from the opposite end and in the case illustrated, the articles are placed lengthwise of the box in the longer or display section which is made of a length to attractively accommodate these articles, while in the reserve chamber or shorter section of the receptacle body, the articles are placed crosswise or transversely. By this disposition of the goods the transportation space is wholly appropriated. Of course with a different character of goods at modiresorted to and 110 it will be understood that to adapt the invention to various articles changes in dimensions, will have to be made.

At the point at which the crease hinge 19 is made, the top and side Walls are cut to enable separation about the crease hinge as a center of the two sections to the positions shown in Figures 1 and 4 wherein the shorter or reserve section stands on end and in an approximately upright position with its top portion open to give easy and quick access to the goods therein. Aneasel support 20 may be provided upon the bottom wall 2 if desired and upon that portion thereof forming part of the shorter section or reserve receptacle. The easel support 20 is made separately from the blank or box proper andis secured thereto as by an adheslve.

The easel 20 may be foldable against this bottom wall and held in the set up position by a folding brace 21. The easel support extends considerably the purchase of the reserve section upon the show case and avoids any tilting in this section and resists the tendency, if any, of the carton to collapse.

Now the top wall 1 is cut to provide an advertising panel and is so cut as to reveal to the customer the goods in the display portion of the box. Furthermore the panel is so arranged and disposed as to stand erect at the rearmost portion of the reserve receptacle and in fact it forms a part and a forward extension of the rear wall of this reserve receptacle, so that it interferes in no wise with the accessibility of the goods in both the displa and the reserve receptacle and it allows t e clerk to make sales from the reserve receptacle without disturbing the display whatsoever. In the instance shown the top wall 1 is cut out semicircularly at 22 leaving the lateral standards 23 and 24 which are creased along the transverse lines 25 and 26 to enable the outer portion 27 of the panel to be folded backwardly upon the remaining portion of the panel and to thus bring a semicircle or other configuration cut out with a frame portion left beneath to give the impression of a completed circle as will be clear from Figure 1. Upon this circle may be placed the merchants message.

The portion 27 of the panel is provided with a tongue 28 at its free edge adapted to take into a slit 29 made in the top wall 1 at the base of the panel support. The entire panel and the tongue 28 are cut out from the top wall 1 in such a way as to leave the confining side strips 30 and 31 and the end strip These strips constitute an attractive frame for the goods and also protect the side edges of the box.

Now the blank shown in Figure 6 illus trates how compactly and with what comparatively small amount of material the invention may be produced. In assembling the box from the blank, the side walls 8 and 4 are folded upwardly along the dotted lines 33 and 34 and subsequently the bottom wall .2 is folded over upon the line of fiexure 35 Now when the blank is initially produced the portions of the top wall which constitutes the panel may be merely stamped for later cutting but not wholly cut out in order that the top of the box may form an efl ective closure and not be apt to open during rough usage incident to transportation. lln this case, the consignee on receipt of the carton may cut the panel out on the lines indicated for instance with a pen knife. Otherwise the panel might be initially stamped out completely and gum tape plaoed thereover in order to make sure that the weakness thus existing in the top wall will not result in the discharge of the goods and the mutilation of the panel.

The device on arrival at its destination is set up on a show case or other convenient place where it is apt to be seen and this is done by first securing complete severance of the panel from the remainder of the top of the carton or rather from that portion of the top which covers the display receptacle. This top wall is the only obstacle resisting the relative folding of the box sections so that once the parting of these portions is secured, the breaking of the box into the display condition and the folding back of the panel is extremely easy to accomplish. By this small change the goods recently under transportation are in the same receptacle set up attractively on display.

It is obvious that various changes and modifications may be made in the details of construction and design of the above specifically described embodiment of this invention without departing from the spirit thereof, such changes and modifications being restricted'only by the scope of the followin claims.

What is claimed is:

1. A dis lay carton comprising a tubular body dividiad along its top wall and sides to admit of the body hin 'ng in two see-v tions upon the bottom wall to provide an upright supporting section and an inclined display section, said inclined display section having side walls and strips on the side walls overlapping the containing space of the section, said side walls and strips extending to the division line between the supporting and display sections, and a panel cut out from the top wall of the box along said strips and extending upwardly with the upright section.

2. A display carton comprising a tubular weenie W loody divided es to its top Well and side provide. an upright supporting section and an inclined displey section, said Wells to body being divided transversely in the same line through both the top enclside Wells, e panel rigld with the supporting section and cut out from the top COVBK of the displey section, seid top cover homing top strips at the sides. of the cut out portionextending to the hinging line oil the sections.

3, A dis ley cert/on comprising a, tubular hody divi to provide hinged display and supporting ed as to its top end side walls sections, said top Well hein cut out as to the display section to provi e, panel rigid with end In standing from the supportlng section, saiol top Well having strips left at the sides thereof efter removing the panel, and en easel support secured to the supporting section and adapted to engage the supportin surtece beneath the upper portion of the inc ined section when in display position;

In testimony that l claim the foregoing as my invention, It have signed my name hereto, 

